personalization

Just Who Are These Cryptocurrency Enthusiasts, Anyway

Sep 26, 2018 | Consumers, Persona Creation

By Stacy Tsultsumova In this time of highly volatile foreign currencies, increasing reliance upon international transfers, and e-commerce still...

StatSocial: To Know Your Influencers, Know Their Audiences

Aug 2, 2018 | Influencer Audiences and Attribution, Persona Creation

Influencer marketing, was the advertising and P.R. buzz-phrase of 2017. Here we are more than halfway through 2018 and the practice has only been...

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