Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data,...
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A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
New Year, New And Improved StatSocial
It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow customers to enrich their existing data...
StatSocial Partners with LiveRamp to Bring Social/Earned/Influencer Audiences to the Data Store
StatSocial, a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a...