With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many businesses have turned to YouTube to promote their products and partner with influencers to engage with customers to drive brand awareness and sales. So, what makes YouTube a great platform to reach your audience and why should you be partnering with YouTube influencers as part of your overall influencer strategy? Let’s find out!
What Makes YouTube Great for Influencer Marketing
There’s no doubt that Influencer marketing is here to stay with the industry expected to be worth 16.4 billion in 2022. Luckily there’s no shortage of influencers you can partner with by platform, industry, following and content type. Here are just 3 of several reasons why you should consider YouTube:
Reason #1: Diversified user base
Perhaps one of the most obvious reasons to start utilizing YouTube for influencer marketing is their massive audience, attracting individuals across age groups and interests. According to recent data, YouTube reaches more adults aged 18-49 than any other cable network in the US. YouTube also has more viewers in the US than any other digital platform.
Reason #2: Highly engaged audiences
Another reason why you should consider YouTube? Users are highly engaged. In fact, 51% of YouTube viewers report they watch content within the platform every day, spending an average of 17 minutes. This means that your content is not only more likely to be viewed on YouTube, but also more likely to be taken action on.
Reason #3: Campaign & influencer search tools
Finally, YouTube offers a wide variety of tools and functions you can leverage to create effective campaigns. You can use YouTube’s built-in TrueView ads to target viewers based on their interests, or you can leverage YouTube’s Creator community to find rising creators who can promote your content. In addition, YouTube offers a wide variety of metrics that you can use to measure your campaign’s engagement.
Benefits of Using YouTube for Influencer Marketing
While there are a lot of advantages of using YouTube for influencer campaigns, here are just a few of mention:
Connect with new customers
By partnering with influencers, this gives individuals a chance to learn about your brand and hopefully make a purchase.
Boost brand awareness
YouTube is a great channel to boost brand awareness and reach more people with your message whether you partner with an influencer, host videos on your brand’s channel or run targeted paid ads.
Increase website traffic
Any video collaboration with an influencer hosted on YouTube can be embedded on your website and blog which is great for driving SEO.
By including call-to-actions in videos and video descriptions, you can encourage viewers to take action and learn more about your products or services driving traffic directly to your website. Providing your influencer with promo codes or affiliate links is a great way to incentivize new customers to try your products.
YouTube Influencer Tools and Resources we Recommend for your Martech Stack
There are several YouTube tools within the social media and influencer marketing space. Here are a few we recommend:
Whether you’re a YouTube influencer or brand that uses YouTube to promote your products, you need a robust video editing tool on your side. With Veed.io, you have access to a wide range of tools and resources to create polished content. Veed.io does offer a free version and affordable paid versions of their platform giving you access to more tools.
Canva is an excellent resource for both individuals and businesses looking to create graphics to use across social channels, including YouTube thumbnails! Like Veed.io, Canva also offers a free version, but is affordable when it comes to accessing additional features.
There are a few different ways to find the right influencers for your brand. The first way is to use an influencer marketing platform like Tagger, which has a database of over 6 million creator profiles from mega to micro influencers. The platform also enables you to nurture influencer partnerships, manage payments and contracts, and review and approve content.
StatSocial, a social audience insights platform allows you to discover influencers based on your audience’s self-declared interests, passions, preferred media channels, trusted influencers and more. Brands can also validate existing influencer partners by digging into their follower’s interests, passions, etc. StatSocial also allows brands to move beyond promo codes and affiliate links to measure true ROI by overlaying exposed social audiences with sales data for third-party attribution.
If you’re on YouTube, you’re probably also leveraging other social channels to promote your content. Hootsuite is a great tool to schedule and publish content across social channels, manage both paid and organic content, and view social activity across all your channels and various social accounts. Hootsuite allows you to monitor all mentions and messages in one place.
Why We Love YouTube
YouTube is a powerful platform that can be used to reach your audience, connect with potential customers, and boost your brand awareness. When used correctly, it can be a highly effective tool for influencer marketing. Keep these tips and tools in mind when creating your own YouTube influencer marketing strategy, and you’ll be on your way to success.
Guest post written by Camille Magpantay, VEED.io in collaboration with StatSocial