StatSocial Silhouette - Audience Builder

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Social Audiences Unlocked.

Access millions of verified consumers tied to opt-in panels to gain comprehensive insights, execute on market research initiatives, measure influencer and earned media programs, and run highly targeted paid campaigns.

Silhouette™ by StatSocial

Enhance your existing research and marketing programs with audiences’ self-declared insights sourced from major social and community platforms— all in a CCPA and GDPR compliant manner.

A Rich Database of 300 Million Real Individuals

95,000+ attributes in our proprietary taxonomy

  • Brand affinities (retail, tech, travel, CPG, sports, and more)
  • Media consumption (TV, movies, music, YouTube, podcasts)
  • Influencers (TV, movies, news, sports, authors, B2B, fashion)
  • B2B data (job title, employer)
  • Personality insights
  • Digital personas
  • Demographics (age, gender, income)

Consumer Data & Insights – Delivered Anywhere

Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.

Our Solutions

Market Research,
Recruiting & Appends

Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.

Influencer Identification & Attribution

Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.

Earned Media &
PR Measurement

Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.

Social Audience
Data & Retargeting

Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.



  • Address over 60 million key B2B decision makers based on the content they consume and the influencers they engage with.
  • Tap into Silhouette’s actionable insights, easily segmented by company or job title.


  • Reach your consumers based on their passions, lifestyle, and brand affinities.
  • Partner with influencers that will reach prospects and customers, and leverage audience insights for attribution modeling.

Media & Entertainment

  • Leverage social and community insights for more than 33,000 media properties.
  • Target audiences that are engaging with TV shows, movies, music, podcasts, YouTube channels, and more.

Tap Into a Goldmine of Consumer Insights.

Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.