StatSocial Blog
StatSocial’s Influencer Audience Tool: 7 Most Common Questions Answered
Influencer marketing continues to grow exponentially, yet most planning and measurement tools...
StatSocial’s Influencer Audience Tool: 7 Most Common Questions Answered
Influencer marketing continues to grow exponentially, yet most planning and measurement tools still rely heavily on traditional engagement metrics. To maximize impact, brands must shift to an...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or receiving negative press? If so, conducting a brand measurement study might be in your future. Due to a lack of quality data,...
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6 billion active users and an average of 2+ hours of usage a day, it’s an infinite pool of audience insights that...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S. climbed to a record $16.4 billion as more marketers than ever leveraged influencer campaigns. The rise of TikTok over the...
Here’s Why StatSocial’s platform Is The Best Consumer Insights Tool For Agencies in 2024
In this blog, we explore: The Difference Between Social Listening and Social Audience InsightsA Closer Look at a Social Audience Insights PlatformWhy a Social Audience Insights Platform is the Best Consumer Insights Tool for Agencies3 Reasons Why StatSocial's platform...
How Marketers Can Conduct Influencer Marketing Attribution
Influencer marketing attribution allows marketers to measure the effectiveness of their influencer marketing campaigns and understand which influencers drove the best results. Attribution involves analyzing social behavior and purchase data to determine how much of an...
What Are Social Audience Insights & How To Take Action On Them
Social media has become an essential part of any successful marketing strategy, but understanding your target audience's behavior and preferences on these platforms can be a challenge. That's where social audience insights come in. By analyzing your audience's...
What are Social Panels & How to Create Them Using StatSocial
Social panels are a relatively new capability that combines the power of social audience insight tools and social listening. Used together, these tools allow marketing professionals to do some pretty powerful things. So what are social panels and should you start...
TikTok Insights: How to Take Action on Consumer Insights Across Millions of Active Users
Nearly half of Americans are currently engaging on TikTok with Gen Z making up over 40% of its users. While that may seem staggering, what’s even more staggering is the average user spends 95 minutes per day on the platform. So it’s not too surprising that marketers...
4 Ways Social Audience Data Leads to Higher Performing Paid Ads on Social Media
Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year, consumers spent 2.5 hours on social media every day. To give you an idea of just how staggering that time spent is, in 2022...
11 Top Social Listening Tools of 2024 (And How To Integrate Them With StatSocial)
A few years back, social listening tools were a scrappy thing marketers leveraged to get a leg up on trending topics their audience engaged with. Today, it’s a billion dollar industry and an integral part of a solid marketing strategy—with over 80% of marketers using...