StatSocial Blog
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they...
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that...
4 Market Research Methods You Should Know And Try
When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase market...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many businesses have turned to YouTube to promote their products and partner with influencers to engage with customers to drive...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to their life and family stage. But the fact is, those assumptions can bias how we go about conducting research. A good...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should be no surprise that the influencer marketing industry is rapidly expanding and set to eclipse $13 billion in revenue...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers look at things like follower count and the influencer’s overall popularity. On the surface, these seem like good...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too late and we’re here to help. We’ve outlined step-by-step what to consider as you create a robust marketing plan to support...
New Year, New And Improved StatSocial
It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well spent—gathering feedback from our users and getting to work making some pretty significant updates to the StatSocial...