When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 4.8...
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The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A...
National Pet Day: The Top Pet Influencers + Insights
April 11th is National Pet Day, a day to recognize our furry friends and give them some extra love. And even though we don’t need an excuse to spoil...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
MarTech Outlook Recognizes Silhouette As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
The Top 10 Beauty Influencers You Need To Know
The cosmetics industry generates over $70 Billion annually in the United States alone and is expected to reach over $500 Billion globally this year....
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain,...
Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?
StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest,...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with...