March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
Media & Entertainment
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
Audience Insights For 5 TV Shows Premiering This Fall
Fall is here. The season of apple picking, football, and–of course–new seasons of the best TV is upon us. We know social insights can help us create...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
#SpotifyWrapped: A Deep Dive into Spotify’s Incredibly Valuable Earned Audience
Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
MILLENNIALS 6: The Data Never Fibs.
As Peter Brady wrestled with a personality crisis, after being called “dull” at a party, he famously adopted different guises in his quest to be...
MILLENNIALS 5: What the Data Tells Us About the TV Habits of the Younger and Older Millennials.
Television’s “first Golden Age” was born of a desire to make the most of this technological miracle, and not squander it. We’ll avoid further...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
I Stream, You Stream, We All Stream for…: Which Streaming Service is Biggest with Each Major Genre?
(PLEASE NOTE: An explanation of who we are and what we do is available at the bottom of this entry, in the form of a couple of links and a nifty...