Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the...
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The Truth About Audience Intelligence Platforms (And How To Choose The Best One)
Today’s digital landscape has enabled businesses to connect with their consumers through a variety of channels. But it's also created a huge...
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a product to address the gap. The product is great. Your...
How to Measure Brand Perception: Identify & Survey Exposed Social Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or...
Identifying Exposed Audiences Is Key If You Want to Measure Influencer Marketing ROI
Have you ever purchased a product based on an influencer’s recommendation? According to studies, half of all consumers have. And that’s because...
Influencer Search: Will Drew Barrymore Drive ROI for Lululemon?
Influencer marketing is no longer the new kid in town. Influencer marketing has grown 2X since 2019, eclipsing $21 billion. Despite this growth,...
5 Ways to Measure The Impact Of Your Influencer Marketing Campaign
We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or...
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 4.8...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S....
Here’s Why Silhouette Is The Best Consumer Insights Tool For Agencies in 2023
In this blog, we explore: The Difference Between Social Listening and Social Audience InsightsA Closer Look at a Social Audience Insights...
How Marketers Can Conduct Influencer Marketing Attribution
Influencer marketing attribution allows marketers to measure the effectiveness of their influencer marketing campaigns and understand which...
What Are Social Audience Insights & How To Take Action On Them
Social media has become an essential part of any successful marketing strategy, but understanding your target audience's behavior and preferences on...
What are Social Panels & How to Create Them Using Silhouette™
Social panels are a relatively new capability that combines the power of social audience insight tools and social listening. Used together, these...
TikTok Insights: How to Take Action on Consumer Insights Across Millions of Active Users
Nearly half of Americans are currently engaging on TikTok with Gen Z making up over 40% of its users. While that may seem staggering, what’s even...
4 Ways Social Audience Data Leads to Higher Performing Paid Ads on Social Media
Marketers, let’s talk about running paid ads on social media. The concept isn’t a new one, but it’s becoming increasingly important. Last year,...
11 Top Social Listening Tools of 2023 (And How To Integrate Them With Silhouette)
A few years back, social listening tools were a scrappy thing marketers leveraged to get a leg up on trending topics their audience engaged with....
The Secret to Business Growth & Customer Loyalty? Build Brand Communities
Think of your favorite brands. What about them do you love? Many consumers feel a strong connection to the brands they frequent, whether online or...
The Top 10 Most Popular Subscription Services Among Millennial Women
There’s no doubt that the subscription business model is here to stay. Nowadays, it’s hard to find a brand not partaking in this form of customer...
3 Easy Steps to Determine The Brand Impact of 2023 Super Bowl Commercials Across Social
According to NPR, brands spent $7 million for 30 seconds of advertising during the Super Bowl. That’s a lot of cash to shell out. Especially when...
Social Listening vs. Social Audience Insights: Which is Better for Measuring Brand Lift?
If you landed on this blog, you might be in the process of looking for answers to one of the following questions: How does my audience...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is....
5 Influencer Marketing Platforms and Services to Consider When Starting an Influencer Program
Marketers have plenty of options to select from for their influencer program. Here are 5 influencer marketing platforms and services to consider:...
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s...
Influencer Partnership Validation: Ensuring Your Audience and Influencers Align
Whether you have a sophisticated influencer marketing program or are just starting out, it’s critical to identify the influencer partnerships that...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data,...
A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they...
Why StatSocial Clients are Looking to Custom Audiences for Their Market Research Studies
In today’s world, making sure your marketing dollars reach your audience is essential, and market research is no exception. Leading market research...
A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift
Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social...
How A Deeper Understanding of Your Customers Can Help You Survive and Thrive During an Economic Downturn
Let’s face it, a period of economic downturn isn’t ideal, but the good news is, there are social data tools we have at our disposal to successfully...
3 Reasons Why Micro-influencers Can Be Better for ROI
Partnering with influencers is a popular campaign strategy among marketers looking to create more buzz and ultimately sales. And it’s not too...
Influencer Marketing: How It Works and Why It is So Effective
Gone are the days of traditional marketing where companies would only rely on billboards, commercials, and print ads to get their message out there....
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech...
Deeply Understand Your Audience for Higher Survey Engagement
If you frequent our blog, you know we talk a lot about the importance of market research and effective survey outreach to inform your overall...
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have...
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within...
Survey Profiling: Using Social Audience Insights To Identify Tesla Owners
Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain...
Cinco de Mayo: Key Facts & Audience Insights To Celebrate
The month of May is a welcomed sight to those of us in northern climates dethawing from a long winter. But even if you don’t hail from a cold...
Access Our Latest eBook: The 2022 Guide To Market Research
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an...
4 Market Research Methods You Should Know And Try
When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A...
National Pet Day: The Top Pet Influencers + Insights
April 11th is National Pet Day, a day to recognize our furry friends and give them some extra love. And even though we don’t need an excuse to spoil...
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers...
A Step-By-Step Guide To Your 2022 Marketing Planning
Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too...
New Year, New And Improved Silhouette
It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well...
The Secret To Overcoming A PR Crisis? Social Audience Insights.
A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key...
What’s Next For StatSocial
A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their...
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share,...
MarTech Outlook Recognizes Silhouette As The Missing Piece to Marketing Attribution
Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the...
Boomers To Gen Z: The Top Retailers By Generation for Black Friday & Cyber Monday Shopping
Black Friday (and Cyber Monday!) is around the corner, and despite the on-going supply-chain issues and the pandemic, experts are predicting it’ll...
What Do Audience Insights About Celebrity Chefs & Foodie Publications Reveal?
It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end...
Marketers, Here Are Our Predictions About What A Cookieless Future Will Look Like And How To Succeed
For those of you who read our blog, you know we’ve been talking about the end of third-party cookies for quite some time. This is a huge deal for...
StatSocial and Cint Team Up To Revolutionize Market Research
We are excited to announce that StatSocial has partnered with Cint to deliver powerful audience insights for survey profiling, targeting, and...
Who’s Fueling The Chicken Sandwich Craze?
Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time...
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and...
Audience Insights For 5 TV Shows Premiering This Fall
Fall is here. The season of apple picking, football, and–of course–new seasons of the best TV is upon us. We know social insights can help us create...
StatSocial & LiveRamp’s Partnership Expands to Allow Integrated Social Audience Insights
The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow...
The Data Integrity Crisis Plaguing Social (and How We’ve Overcome it)
Here at StatSocial, we’re obsessed with data. Extracting information from various sources and piecing it together to provide our clients with a...
The Top 10 Beauty Influencers You Need To Know
The cosmetics industry generates over $70 Billion annually in the United States alone and is expected to reach over $500 Billion globally this year....
How Social Audience Insights Transform Your Data Strategy
If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
The Personalities of 4 Tech Giants’ Employees
This is another entry in our series unveiling something brand new for StatSocial . Our clients now have, at the ready, a mountain of B2B data...
(B2B Data) Amazon, Apple, Google, & Microsoft – Employee Demographics
Today we are unveiling something brand new for StatSocial — a mountain of B2B data married to our patented identity graph and audience intelligence...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain,...
Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution
StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and...
Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?
StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest,...
StatSocial Partners with LiveRamp to Bring Social/Earned/Influencer Audiences to the Data Store
StatSocial, a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a...
Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?
StatSocial’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled,...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Week 5 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360
Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.” The article...
Week 4 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
Which states are most engaged with online COVID-19 discussions?
We return to this blog today to share more insights reported by StatSocial’s Crisis Insights service. This particular chart will be updated on a...
People engaging publicly online with COVID-19 news are generally more intellectual and imaginative…
We’ve been using this blog as a space for highlighting insights generated by StatSocial’s new Crisis Insights service. Built on StatSocial’s...
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s...
StatSocial is the Twitter Audience Insights Alternative
Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...