Two-Part Series

The Missing & Critical Data Needed
in Earned Media

Part 1: What It Means to Take an “Audience-First” Approach
Join us on-demand

Hosted by:

Tom O'Toole

SVP of Sales & Services, StatSocial

Marlee Gauthier

Director of Marketing, StatSocial

The next generation of measuring earned media starts here

Both mid and senior level marcoms in PR, earned media, and influencer marketing are invited to join us during this two-part series as we explore how to confidently identify the media channels and influencers our audience actively engages with, then dive into how audience data derived from social allows us to measure brand and sales impact.

If you’re lacking impactful results and reporting from your earned initiatives, you landed in the right place.

What We Discuss

Part 1: What it Means to Take an “Audience-First” Approach

We’ll take an audience-first approach to identifying where your core customers actually engage. What to expect:

  • How to determine if you’re actually pitching to the right publications and journalists.
  • Why media kits, social engagement metrics, social listening and preconceived notions don’t cut it.
  • What it actually means to take an audience-first approach and how to achieve it.
  • Take an audience-first approach to Lululemon’s audience where we determine if they should pursue a partnership with Drew Barrymore after her recommendation on Instagram, plus other media channels they could explore to reach their audience.

We promise this webcast series will be well worth 30 minutes of your day.

Looking to skip ahead to measurement or already watched Part 1? Register now for Part 2: Ability to Finally Measure Earned Impact Across Social,

coming up on Thursday, August 11 at 1 PM ET | 10 AM PDT.

About Our Hosts

Tom O'Toole

Tom O'Toole

SVP of Sales & Services

Tom O’Toole brings over 15 years of experience and expertise within the earned and paid media space. His career has been dedicated to helping marcoms harness data to inform earned media strategies. Before joining StatSocial, Tom held executive roles at Cision.

Marlee Gauthier

Marlee Gauthier

Director of Marketing

Marlee Gauthier is a marketing leader with nearly 10 years experience in B2B and B2C marketing strategies and management. She has extensive experience driving brand, content and digital marketing initiatives.