StatSocial, a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a partnership with LiveRamp, a leading provider of omnichannel identity resolution. Through the partnership, StatSocial will make its social media audience data actionable across the digital ecosystem including in premium and mobile publishers, demand-side platforms (DSPs), and other media platforms.
StatSocial’s data and insights enable marketers, planners, and media sellers to identify and reach the best consumer prospects and measure marketing campaign effectiveness by leveraging uniquely social audience insights. StatSocial’s technology is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media properties, influencers, and IBM Watson Personality Insights) and linked to consumers covering 1.5 Billion profiles and 70% of US households. StatSocial brings four types of uniquely social audiences to LiveRamp customers – all cookieless and privacy compliant:
1. Earned Engagement – With the rise of earned media comes the need to measure and target the customers and prospects that are engaging with influencers, blogs and earned media content. StatSocial identifies people who are organically seeking out and engaging with your brand, topics, or your competition across different media.
2. Influencer Audiences – StatSocial builds audiences and insights by identifying what content resonates with an influencer’s network. Influencer audiences allow you to market directly to prospects that overlap with any industry, trend, and or brand – with results that far exceed typical interest-based behavioral targeting
3. IBM Watson Personality Insights Audiences – StatSocial has partnered with IBM Watson to bring the power of Personality Insights™ cognitive computing to the marketing landscape. By working together to analyze billions of social media and blog posts, StatSocial and IBM Watson help marketers understand the specific motivations of their best consumers and prospects so they can plan content andreach the most receptive consumers.
4. StatSocial Digital Tribes – Our data scientists modeled the entire US population into 100 unique clusters, or “Digital Tribes.” Using billions of inputs from over 120M US consumers, we segmented naturally occurring groups across distinct demographics, personality traits and passions. For those familiar with traditional cluster models such as PRIZM, Personicx, Mosaic, and Tapestry, we believe this layer of social behaviors and personality traits, which only StatSocial can offer, provides the richest possible insights into what motivates different types of people to action.
LiveRamp’s IdentityLink™ resolves this data to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms for people-based marketing. LiveRamp thereby allows StatSocial to connect their data to brands’ people-based marketing initiatives and extend the reach of the data across channels, maximizing monetization.
“The ability to share our data for both media activation and attribution through the Data Store helps fill a missing Social and affinity data gap for our clients and partners.” says David Barker, StatSocial CEO. “We are thrilled to offer this capability to marketers through our partnership with LiveRamp.”
LiveRamp offers brands and their partners identity resolution integrated throughout the digital ecosystem – the foundation for omnichannel marketing. LiveRamp delivers privacy-safe solutions to market and honors the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs.
StatSocial is used by brands, agencies and ad tech companies for activation, planning (media, creative, sponsorship), measurement, and strategic insights. Founded in 2014 and headquartered in New York City, the company has offices in Austin, Chicago, Los Angeles and Portland, Maine.