The StatSocial Difference
Unlike other platforms that focus purely on social listening or capture social audience insights on Twitter alone, StatSocial’s patented Identity Graph maps over 1.3 billion social and community accounts to 300 million verified identities. Using Silhouette’s taxonomy of 95,000+ segments, you can create audiences based on their unique interests, passions, and personality traits in just a few clicks, fueling market research and paid media to influencer attribution and social retargeting.
StatSocial data is sourced from public social data, does not rely on third-party cookies and is CPRA, CCPA and GDPR compliant.
StatSocial Blog
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Our social audience insights platform, Silhouette™️ is the first […]
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to their life and family stage. But the fact is, those assumptions can bias how we go about conducting research. A good market researcher will try to challenge assumptions or a hypothesis; however, […]
How Social Audience Insights Completely Transform Your Market Research Initiatives
Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of thousands of dollars to bring members of their target audience into a room and ask questions relevant to their brand. Post-covid, methodologies have shifted as digital avenues have become ever more important […]
StatSocial and Cint Team Up To Revolutionize Market Research
We are excited to announce that StatSocial has partnered with Cint to deliver powerful audience insights for survey profiling, targeting, and enrichment. Cint is the global leader in digital insights gathering. Joining forces with them provides our customers with powerful market research capabilities that will enable you to effectively capture more survey responses, while expanding panel […]