StatSocial’s data and insights enable marketers, planners, and media sellers to identify and reach the best consumer prospects and measure marketing campaign effectiveness by leveraging uniquely social audience insights. StatSocial’s insights are built upon a taxonomy of over 80,000 attributes (demographics, brand affinities, interests, TV shows, influencers, and IBM Watson Personality Insights) and linked to consumers covering 1.2 Billion Social profiles and 70% of US households.
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