“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...
Audience Intelligence
WHAT IS STATSOCIAL AND WHAT DOES IT DO?
For first time visitors: What we do here at StatSocial is analyze social media audiences. That means any grouping of individuals you could imagine...
WHY PERSONALITY INSIGHTS™ AND STATSOCIAL ARE A MATCH MADE IN ANALYTICS HEAVEN
(ALSO NOTE: You can check out the first and third part of this three-part series of entries here and here, and you can check out all of our...
Which NFL Teams Win at Social Media? (2015 Edition)
We ranked all the NFL teams by how influential each team’s social accounts are. The rankings are determined by our metric, Twitter Pull, which...
Techcrunch Disrupt San Francisco: #TCDisrupt
Techcrunch hosted their annual San Francisco Disrupt event to talk about the future of the tech industry. Key Findings: - 69% mean - 30% are between...
67th Emmy Awards on FOX
Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major...
Season 9 Premiere of NBC’s #TheVoice
Season 8 of NBC’s The Voice premiered Monday night, welcoming back coach Gwen Stefani. The show is always big on social especially when it get to...
NFL Kickoff Weekend
Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at...
Miss America 2015
The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am...
2015 US Open
We analyzed over 1 million social users talking about the US Open to determine who they are and what they like. Demographics: Fifty eight percent of...
HubSpot’s #INBOUND15
HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes...
2015 MTV VMA’s
We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show. Social users tuned into the 32nd VMAs because of their...
Fantastic Four Audience Analysis
Fantastic Four premiered this weekend, and to Hollywood, was a box office flop. We analyzed the social users talking about the film. Key Findings: -...
Influencer Marketing with Joel Mchale
Influencer marketing is growing in popularity for brands because of the massive following celebrities and social media stars have. With so many...
Starbucks Dominates on Social, Here’s Why
What’s the only thing that can make a Monday morning better? Correct, a cup of coffee. You probably pass dozens of coffee houses on your way to...
#VidCon: The Leaders of the Online Video Community
VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the...
StatSocial and Bottlenose Partner to Integrate Real-Time Social Audience Data with Stream Intelligence Platform
We’re excited to announce our partnership with Bottlenose to provide real time social audience data into their Nerve Center product. Bottlenose...
New StatSocial Report Functionality: Demographic Filters
We are excited to announce a new feature in StatSocial’s platform! By popular demand, we now allow users to filter reports based on demographic...
PR Week: StatSocial allows you to analyze customized groups of Twitter users
We were recently in PR Week & The Hub featuring our client, Doremus, and their use of StatSocial platform and API. We recently helped plan a...
IBM World of Watson
IBM is hosting their World of Watson event in New York city this week. We’re keeping up with the social conversation, as well as attending, to...
E-Commerce Times: Twitter Takes it on the Chin
CEO, Michael Hussey, was featured on E-Commerce Times for his comments on the recent Twitter earnings. Advertisers will have a much better reach on...
Twitter Updates: New Home Page, Direct Messaging, Sports Sales
Twitter introduced new features into their platform this past week including Direct Messaging, a new home page, and selling tickets for sporting...
Sponsorships for ACM Awards Paid Off According to Social Data
The 50th Academy of Country Music Awards were held at AT&T Stadium in Dallas on Sunday, April 19th hosted by Blake Shelton and Luke Bryan....
The Most Influential NHL Teams On Twitter
NHL playoffs kick off tonight as 16 teams fight for the Stanley Cup. We took a look at the social presence of all 30 teams to determine their...
EContent Mag: Are Brand Communities the Future of Marketing?
Our CEO, Michael Hussey, was featured on EContent Magazine for his comments about communities on social media. Michael Hussey, CEO of StatSocial,...
StatSocial Updates: New Affinities, Age Segment, and Features
We’ve made some updates to our data and platform to introduce new features and more data for our users. New Affinities We have refreshed our...
Twitter Launches Live-Streaming Video App, Periscope
Twitter acquired Periscope in January and just launched a live streaming video app in the app store Thursday morning. Periscope allows users to...
Social Times: Sqeeqee Aims to Find Out If ‘Social Networthing’ Is Really Possible
StatSocial’s CEO, Michael Hussey, recently quoted in Adweek’s SocialTimes about new social sites taking on the concept of ‘social networthing’ There...
SocialMediaToday: The Future Social Media Guru
We were featured in Social Media Today by Haydn Shaughnessy with his analysis on our 3rd Social Media Power Influencers list. Shaughnessy has...
Most Influential Ad Agencies on Twitter
We analyzed the top advertising agencies on Twitter and ranked them by how influential they are on Twitter according to our Twitter Pull metric....
MediaPost: StatSocial Names The Top 100 Social Media Power Influencers For 2015
We were featured on MediaPost for our 3rd Social Media Power Influencers list curated by Haydn Shaughnessy. This year, we were able not only to look...
MediaPost: Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
We were featured on MediaPost for a use case with an ad agency we had previously done around SEO. Based on the social data, the report reveals the...
Airbnb: Users who talk about the brand are not the people following the brand
We looked at users that interacted with Airbnb on Twitter and discovered users who follow @airbnb are much different than users that tweet about the...
Thanksgiving Day Football
Thanksgiving wouldn’t be complete without watching football throughout the day. This year we tracked the conversation around the 3 games played on...
Forbes: Have Something to Sell This Weekend? Three Tips to Do It Better
We were featured in Forbes’ piece on a better selling approach during the holiday season. CEO, Michael Hussey, gave insight around using social to...
MediaPost: One Company Ties Twitter Audience Segments To Search Campaigns
We were featured in MediaPost for our take on Twitter targeting Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s...
@Patriots Reaches 1 Million Followers
The Patriots are the first NFL team to reach 1 million followers, we analyzed those followers to determine who they are and what they like. Those 1...
AdExchanger: StatSocial: ‘We’re The Nielsen Of Social’
Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting. With social...
Social Media Impact: Who Wins the Social Media World Series
We were featured on the social media blog, Social Media Impact, for our ranking of the MLB teams. We ranked all MLB teams based on their Twitter...
MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)
MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event. We analyzed the...
Yahoo Finance: PeekAnalytics Unveils Version 2.0 and Rebrands as StatSocial
We were featured on Yahoo Finance for our official announcement of PeekAnalytics into StatSocial. Our CEO, Michael Hussey, commented on the...
Trying to Steal the Apple Limelight
On the day of Apple’s announcement, Samsung bought the promoted hashtag for the day, #GalaxyFamily, but did it pay off? Below is an overview of...
Twitter’s “Buy” Button is Finally Here
After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button...
Politco — Rand Paul eyes tech-oriented donors, geeks in Bay Area
We were recently feature in a POLITICO article about Rand Paul’s following and target audience. We analyzed @SenRandPaul 445K followers to discover...
Who Are Today’s Marketing Automation Users?
Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users...
BET Awards: FANdemonium
Chris Rock hosted the BET Awards June 29th at the Nokia Theater In LA. This year, one of the awards, the FANdemonium award, was determined by fans...
The Best & Worst of Twitter: Week of 6/22/2014
The Best 1. US Soccer The US Soccer team tweeted a letter for everyone to get out of work to watch them take on Germany Thanks, Coach! 2. Amy Adams...
The 1st Round of the NFL Draft
The first round of the NFL Draft was held on May 8th and like every major event, a Twitter conversation was a key part of the night. The NFL not...
Lancôme Launches Social Media Rewards Program
Recently, Lancôme has announced their Elite Rewards program, which rewards customers for purchasing their products like most loyalty programs, but...
Twitter Acquires Gnip
Twitter announced today the acquisition of Twitter data partner, Gnip. Gnip is one company that had access to Twitter’s firehose to resell their...
Social News: Facebook’s New Messaging App
The acquisition of WhatsApp now makes sense. Facebook recently announced that it will soon discontinue its messaging service within its mobile app....
A New Twitter
Twitter has made many announcements over the past month include acquisitions, posting updates, and now talked about changes to the platform are here...
March Madness Sponsorships
After shredding brackets over the weeks, the Final Four is finally here. For those of us who have tuned into NCAA.com to watch the madness...
The Walking Dead Season 4 Finale
Here is the first look at our new StatSocial reports! The season 4 finale of The Walking Dead premiered Sunday, March 30th, let’s take a look at the...
Twitter Expands it’s Social TV Offerings in Europe
Twitter has acquired Mesagraph and SecondSync to expand its social TV business in Europe. Instead of building a presence and relationships from...
Is Social Media Isolating Brands?
Rumors have been circulating that Twitter will slowly be removing “@” mentions and hashtags from the Twitter platform. The reason for this change...
Social Media & Advertising Enter Basketball
In the spirit of the NCAA Tournament, we took a look at how social media and advertising are making their way into basketball. University of...
The Social Demographics of Baseball Fans
March 18th, USA Today Tweeted a “snapshot” of the demographics of baseball fans highlighting four metrics; Wealthiest Fans, Most College Students,...
Taking the “Social” out of Social Network
Some have criticized the evolution of technology and social networks saying we have lost the human interaction in communication (see our previous...
A #SXSW Recap
Here’s a recap of who was at SXSW: Over the week, we tracked a total of 364,167 individuals that tweeted a total of 983,177 times with the hashtag...
Have We Taken Twitter Too Far?
Twitter has been changing the way we communicate for 7+ years. It has become a powerful platform, to the point where some wonder if it taking away...
SXSW- Tuesday Recap
On Tuesday, there were 141,064 tweets about SXSW from 83,382 individuals potentially reaching 82.3 million twitter users On average, each of these...
SXSW Sunday Recap
There were over 130K tweets using the #SXSW hashtag from 62,566 unique Twitter users, who had an average social network size of 2.953 connections...
PeekAnalytics Partners with Cision PR
We are excited to announce our partnership with Cision, a leading provider of cloud-based PR software. Our software will help CisionPoint users...
Branding Flops at the Oscars
This was the most watched Oscars in the past 10 years. During major events, many brands become “official sponsors” of the event, like Samsung who...
Real Time Marketing & the Oscars
For major TV events, like award shows, social teams are standing by looking for opportunities to jump in the conversation. The challenge is that...
Our Favorite Social Media Oscar Moments
Was it just us or were the Oscars the most social TV event we’ve seen? Here are a few of our favorite Twitter moments: 1. Kristen Bell tweeted that...
Are Twitter Lists Killing Blog Subscriptions?
Company blogs use to be a great lead generation tool, gathering the contact information of potential users. It benefitted users because they didn’t...
Wearable Tech is Becoming Wearable
Wearable tech is not only the new craze, the new look on the runway at New York Fashion Week, it’s the industry expected to grow 350%. There are...
CSR Turns Social
Corporate Social Responsibility has not only become an important business function, one that can sway and candidate’s opinion of working for a...
Rick Pitino Makes a Bold Statement About Social Media
Twitter exploded last night after NCAA National Championship coach, Rick Pitino, voiced his opinion of social media. While he did specify those...
Comcast & Time Warner Cable, What This Means for Reporters
Last night, CNBC reporter, David Faber, tweeted that Comcast would buy Time Warner Cable. This tweet was then retweeted over 1,400 times. The...
Is Gaming the New Marketing?
Early this week, Dong Nguyen announced he was taking down the beloved “Flappy Bird” because it was addictive. Flappy Bird fans are still mourning....
Value of the Static Audience
Insights from our VP, Business Development, Kaitlin Atkinson: After running hundred of thousands of Follower Reports in the past year, we have been...
National Signing Day
Social media has taken off in the sports industry and gained a lot of attention especially in college sports. The NCAA has put new rules in place...
Up & Coming from NY Tech Meetup
At the February New York Tech Meetup, multiple companies took the stage to demonstrate their new product in the industry. First up was Birdi, a home...
Beyond the Platform
Tuesday insights from our VP Business Development, Kaitlin Atkinson….. When you are in the market for analytics and insights, you have to see past...
Battle of the Super Bowl Ads: Budweiser vs. New Castle
This year, advertisers had to balance ad teasers before the Super Bowl and the big reveal during the game. Budweiser is always a favorite and this...
Content Marketing
Friday, January 31st, PluggedIn hosted a Content Marketing Roundtable with over 10 senior level and executives from top publishing and marketing...
The Switchboard-Your New Friend
Our VP of Business Development, Kaitlin Atkinson, shares her insights on the switchboard call… According to LinkedIn ads, cold calling is dead. Cold...
Super Bowl Ads: Is It Worth It?
Today, Forbes published an article that reveals the dollar value of a Super Bowl ad has decreased again this year. As the cost to air a 30 second...
Communication: The Basics
Today, everyone needs to constantly sharpen their communication skills. Especially as the tech industry grows, the developers and engineers who once...
Measuring a Twitter Audience
Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people...
Recap of CES 2014
CES was held last week in Las Vegas to reveal new consumer electronic products. We tracked the hashtag #CES2014 to see who was posting about the...
Under the Hood-Ghostery
Here are some insights from our VP of Business Development, Kaitlin, on how she uses the Google Chrome plug-in, Ghostery, to help her research...
PeekAnalytics Featured as Top Social Media Application
We are honored to be featured as a Top Social Media App by Software Advice! Software Advice, a company that reviews and compares social media...
Who Wants An NFL Christmas?
This week, @NFL wanted to know what they could get their fans for Christmas by asking fans to tweet using #AllIWantForNFLChristmas. Since NFL...
PeekAnalytics Follower Report Media Roundup
We here at PeekYou have had a hectic couple of days, abundant in opportunities to share with the world some of the capabilities of our very...
PeekAnalytics Featured in The Real Time Report
The Real Time Report wrote a piece taking a look at our new social audience measurement took, PeekAnalytics. You can check out what they had to say...