Audience Intelligence

The first round of the NFL Draft was held on May 8th and like every major event, a Twitter conversation was a key part of the night. The NFL not...

Recently, Lancôme has announced their Elite Rewards program, which rewards customers for purchasing their products like most loyalty programs, but...

Twitter announced today the acquisition of Twitter data partner, Gnip. Gnip is one company that had access to Twitter’s firehose to resell their...

Twitter has made many announcements over the past month include acquisitions, posting updates, and now talked about changes to the platform are here...

After shredding brackets over the weeks, the Final Four is finally here. For those of us who have tuned into NCAA.com to watch the madness...

Here is the first look at our new StatSocial reports! The season 4 finale of The Walking Dead premiered Sunday, March 30th, let’s take a look at the...

In the spirit of the NCAA Tournament, we took a look at how social media and advertising are making their way into basketball. University of...

March 18th, USA Today Tweeted a “snapshot” of the demographics of baseball fans highlighting four metrics; Wealthiest Fans, Most College Students,...

Some have criticized the evolution of technology and social networks saying we have lost the human interaction in communication (see our previous...

Here’s a recap of who was at SXSW: Over the week, we tracked a total of 364,167 individuals that tweeted a total of 983,177 times with the hashtag...

On Tuesday, there were 141,064 tweets about SXSW from 83,382 individuals potentially reaching 82.3 million twitter users On average, each of these...

There were over 130K tweets using the #SXSW hashtag from 62,566 unique Twitter users, who had an average social network size of 2.953 connections...

This was the most watched Oscars in the past 10 years. During major events, many brands become “official sponsors” of the event, like Samsung who...

For major TV events, like award shows, social teams are standing by looking for opportunities to jump in the conversation. The challenge is that...

Was it just us or were the Oscars the most social TV event we’ve seen? Here are a few of our favorite Twitter moments: 1. Kristen Bell tweeted that...

Wearable tech is not only the new craze, the new look on the runway at New York Fashion Week, it’s the industry expected to grow 350%. There are...

Twitter exploded last night after NCAA National Championship coach, Rick Pitino, voiced his opinion of social media. While he did specify those...

Last night, CNBC reporter, David Faber, tweeted that Comcast would buy Time Warner Cable. This tweet was then retweeted over 1,400 times. The...

Early this week, Dong Nguyen announced he was taking down the beloved “Flappy Bird” because it was addictive. Flappy Bird fans are still mourning....

Social media has taken off in the sports industry and gained a lot of attention especially in college sports. The NCAA has put new rules in place...

Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people...

CES was held last week in Las Vegas to reveal new consumer electronic products. We tracked the hashtag #CES2014 to see who was posting about the...

Here are some insights from our VP of Business Development, Kaitlin, on how she uses the Google Chrome plug-in, Ghostery, to help her research...