Over at Government Executive, reporter Courtney Bublé has written an informative "Coronavirus Roundup," which is led off by a very cool highlight of...
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At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global...
Ranking: Do News Media Members Reach Democrats or Republicans?
Most members of the news media today also cultivate an online following across social media channels. StatSocial specalizes in analyzing online...
Week 5 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
Week 4 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
Which states are most engaged with online COVID-19 discussions?
We return to this blog today to share more insights reported by StatSocial’s Crisis Insights service. This particular chart will be updated on a...
People engaging publicly online with COVID-19 news are generally more intellectual and imaginative…
We’ve been using this blog as a space for highlighting insights generated by StatSocial’s new Crisis Insights service. Built on StatSocial’s...
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s...
Music Genres + Brand Affinities — A StatSocial Exclusive
What StatSocial has done below is sift through tens of millions of online users, identifying those who are the most passionate fans of one of six...
Super Bowl LIV’s Ads: Tom Brady and Hulu are a Perfect Match (and We’ve Got the Stats to Prove It)
We at StatSocial were quite impressed with the Hulu commercial that aired during this past Sunday’s Super Bowl. If you don’t know, the ad featured...
#BrandBowl LIV: Which Advertisers Resonate with the Fans?
Winter is underway, and the new year along with it. As is custom during this time, the NFL is in the process of wrapping up its season. The playoffs...
YouTube Sensation Emma Chamberlain — Audience Deep Dive
In spring of 2017, a clever, restless, smart-alecky 16-year old high school student from San Bruno, California, started to upload videos to YouTube....
#SpotifyWrapped: A Deep Dive into Spotify’s Incredibly Valuable Earned Audience
Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who...
Compare & Contrast: #SmallBusinessSaturday vs. #CyberMonday Audiences
The weekend before last was the Thanksgiving holiday, and this is how StatSocial celebrates. We’ve utilized our considerable powers to analyze the...
The Top 10 Influencers who Should be in the #MacysParade
In honor of the holiday season, in general, as well as Thanksgiving and Black Friday, specifically, StatSocial brings you this seasonal treat. We...
Deep Dive: The North Face vs. Patagonia Customers
The competition between The North Face and Patagonia — the top two clothing brands dedicated to outfitting consumers for outdoor endurance sports,...
Stan Lee: Who Has Been Paying Their Respects on Social Media?
Stan Lee in the 70s, flanked by fans dressed in costumes and/or in leisure suits EXCELSIOR! We lost a true American original this week. The great...
50 Podcasts Gillette Should Be Sponsoring
Harry’s & Dollar Shave Club have dominated podcast advertising for years. Gillette has taken notice and is fighting back by investing in the...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Side-by-Side: Who watched ‘The Lion King’ & ‘Toy Story 4’?
Below we’ll be looking at two of the year’s biggest films, both products of the unstoppable, quality family entertainment behemoth that is the Walt...
Brand Psychology — General Mills Cereals with the Most Adventurous Customers
While we grown-ups may enjoy turbo-charging our mornings with a stiff cup of bitter, bracing coffee, a crunchy and cool bowl of cereal gets the...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with insights unique to StatSocial. Please...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Customer Comparison: Whataburger vs. Chick-fil-A
StatSocial has executed a side-by-side analysis of the customers of two fast food chains regarded in our nation’s south as longtime rivals. One is...
U.S. Airlines’ Customers’ Top Travel Destinations — by StatSocial
StatSocial analyzed the most loyal customers of America’s largest airlines and identified which travel destinations they are most likely to visit,...
Taco Bell’s Hungry Digital Tribes — StatSocial Exclusive
Here, at this fine fast food eatery, we can see evidence of the Digital Tribes Generation Skate, You Can’t Improve Perfection Sweetie, Whatever...
Big Data Says: Coachella Should (Possibly) Book These Acts
StatSocial looked at the super fans of Coachella 2019’s brand sponsors — and identified the musical acts they favor most. Ariana Grande onstage in...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
Trump’s Twitter Audience — Are They All Conservatives?
President Donald J. Trump — in animatronic form — addresses assembled tourists, and those who have preceded him as commander-in-chief (the latter...
Product Placement Recommendations: Bill & Ted III
“Want a Twinkie, Genghis Khan?” — Ted Logan “The world is about to get a lot more excellent.” It is getting to be rather routine to see sequels to...
Customer Personality Profile: The Most Adventurous Cookie Buyers
Do you consider the personality traits of your customers? Who here doesn’t like cookies (or, for our British readers, biscuits)? Inconceivable...
Social Media Audience Deep Dive: Verizon Wireless
We’ve not done a “Deep Dive” on the blog in a while. The term here is a bit of a misnomer, of course, as even though we will be looking at a variety...
“Digital Tribes” — Consumer Segmentation with a Social Psychographic Twist
CLICK HERE TO SEE THE LIST, AND DESCRIPTIONS, OF ALL 100 OF OUR DIGITAL TRIBES. Is your target audience a Basketball Jones or Just A Jump To The...
‘The Walking Dead’ Fans’ Favorite Snack Brands
They’re really lovely once you get to know them. Don’t believe the hype. If you do go over to one of their lofts for a snack party, though, you may...
The Coffee Brands with the Most Adventurous Customers
This here StatSocial blog exists to engage and entertain both those who come here with fire and purpose, and those who find themselves merely...
Brains & Brews: The Beers Whose Fans Most Love ‘The Walking Dead’
This time around we’re applying the StatSocial audience analysis tool to mythology, media, and libations about which we all can be excited. Simply,...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us
The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most
For their Super Bowl commercial this year, Stella Artois has resuscitated a pair of fictional embodiments of two major cities’ ethos. One is The...
Do NFL Fans Prefer Coke or Pepsi?
Hometown pride, perhaps, finds the Falcons’ fans most partial to Coke. Buffalo Bills’ enthusiasts, on the other hand, exhibit the strongest fondness...
Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019
The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...
NFL Fans and Their Favorite Credit Cards
The Giants and Mastercard are a match made in heaven. Visa fares best with 49ers fans. And lots of Falcon fans prefer Discover Card. Learn more...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Which NFL team’s fans will be “Going to Disney World”?
Super Bowl LIII is right around the corner. Until that winter holiday arrives, our series of entries looking at the social media audiences of each...
The Cowboys have the NFL’s friendliest fans. Where does your team rank?
Super Bowl LIII is approaching quickly, and we are continuing with our series of entries looking at the social media audiences of each NFL team from...
Do NFL fans prefer Ford or Chevy?
StatSocial stack ranked the preferences of every NFL team’s fans — and the results may surprise you. In anticipation of Super Bowl LIII, this entry...
The Political Leanings of Every NFL Team’s Fans
Not to make it about politics, but… Well, it seems we are going to make it about politics. But THEY did it first! Who are “they,” you ask? In this...
Holiday Shopping Influencer Marketing: Bloomingdale’s
Confronted by the presence of Ms. McCartney, Stanley Kowalski exhibits uncharacteristic restraint. There’s something he so badly wants to scream...
Holiday Shopping Influencer Marketing: Walmart
26.76% of Walmart’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Target
26.46% of Target’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Saks Fifth Avenue
Posh tries to crowd Bobbi Brown out of the frame, but truthfully the majesty of Saks itself draws the eye from anything in front of it. 22.74% of...
Holiday Shopping Influencer Marketing: Sears
There’s more for your life at Sears. You can get a pair Toughskins jeans, in “husky” if need be, and you just might find Katy Perry and Britney...
Holiday Shopping Influencer Marketing: Neiman Marcus
4.91% of Neiman Marcus’ top customers are fans of Gwyneth Paltrow (Click through here to check out the introductory entry to this series, and be...
Holiday Shopping Influencer Marketing: Etsy
Grace Bonney and Coco Rocha are Etsying the heck out of things in anticipation of the season. 4.02% of Etsy’s top customers are fans of Grace Bonney...
Holiday Shopping Influencer Marketing: Kmart
J.Lo would prefer you not let the substantial size of her Santa hat make you think she’s forgotten from where she came. She is, and will always...
Holiday Shopping Influencer Marketing: Kohl’s
The favorite influencers of the Kohl’s chain’s most dedicated customers get into the spirit of the season. In keeping with that spirit, it would...
Holiday Shopping Influencer Marketing: Kroger
4.18% of Kroger’s top customers are fans of Bobby Flay (Click through here to check out the introductory entry to this series, and be walked through...
Holiday Shopping Influencer Marketing: Costco
6.72% of Costco’s top customers are fans of Jamie Oliver (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Macy’s
25.61% of Macy’s top customers are fans of Lady Gaga (Click through here to check out the introductory entry to this series, and be walked through...
Holiday Shopping Influencer Marketing: Nordstrom
8.24% of Nordstrom’s top customers are fans of Tory Burch (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Home Depot
Bob Vila chills among the Christmas decorations on offer at The Home Depot, a store where — anytime he enters, anywhere on Earth — he is mobbed by...
Holiday Shopping Influencer Marketing: eBay
Do you know for certain that the eBay corporate campus doesn’t feature a Christmas tree in the shape of Godzilla? Do you know for certain that Tim...
Holiday Shopping Influencer Marketing: Amazon
First a brief introduction to what is to be a series of entries. (We’ll be rolling the whole series out over the next few days, but do visit the...
Who is Keeping ‘Bohemian Rhapsody’ Alive at the Box Office?
L-R: Rami Malek as Freddie Mercury, Gwilym Lee as Brian May With its second weekend now officially behind us, ‘Bohemian Rhapsody’ — 20th Century...
Audience Deep Dive — IBM vs Red Hat
IBM very recently laid out the kingly sum of $33 billion dollars for the open source software solutions company, Red Hat. Strategically, it’s a...
Suggested Celebrity Endorsement Deals for…Halloween Candy Brands?
At the time of this writing, it is very nearly Halloween. Indeed, you may be reading this on the spooktacular horrorday itself. Perhaps it’s already...
A Tale of Two Influencers: StatSocial Looks at Tess Christine & GALLA
Adam Gallagher and Tess Christine As we’ve written here before, “StatSocial, our social media audience insights tool, is crucial for any...
Deep Dive: Of Sneakers & Rappers — Yeezy vs Air Jordan Fans
Kanye is going to let Taylor finish, but only after he makes it known that Yeezy sneakers are some of the best of all time (yes, we know it’s a...
Deep Dive: StatSocial Compares Sirius XM’s and Pandora’s Customers
Here we have the story of one company set to acquire another. The intended purchaser, the sole player in its medium. The potentially purchased, a...
Just Who Are These Cryptocurrency Enthusiasts, Anyway?
By Stacy Tsultsumova In this time of highly volatile foreign currencies, increasing reliance upon international transfers, and e-commerce still...
‘Norm Macdonald Has a Show’ on Netflix— Audience Deep Dive
L-R: David Letterman, Norm Macdonald, and Adam Eget On Friday, September 14, Netflix premiered 10 episodes of their latest unscripted show — ala...
ESPN+ — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) We’d be remiss in doing a series of entries of this nature, with a special emphasis on...
Sling Television— StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) The DISH Network owned Sling TV offers appealing options for NFL fans , surely for the...
DIRECTV NOW — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) AT&T, owner of the popular satellite TV service, DirecTV, has entered the...
Verizon Fios — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) At the 2018 CES, Verizon announced plans to launch their own OTT service. This past...
Hulu Live TV— StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Hulu’s live-streaming package is one size fits all, for under $40 a month (with premium...
Amazon Prime Video — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) From a distribution standpoint, Amazon has a leg up over most of the competition,...
Netflix — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Back in the 90s, when Netflix founder and CEO Reed Hastings incurred a $40 late-fee for...
StatSocial Knows -> Are Nike Fans Also Colin Kaepernick Fans?
We decided to put our StatSocial audience insights engine to work for a quickie, timely entry today. In 2016, Colin Kaepernick — the former NFL...
Facebook Live — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) To get ahead in the OTT game, accessibility and reach are going to be of paramount...
YouTube TV — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Little in the way of introduction is necessary for anyone reading. The degree to which...
StatSocial’s Guide to Cutting the Cord and Going Over the Top
Click to enlarge. With this series of entries StatSocial is digging into the whys, whos, whats, and wherefores of those subscribing to the most...
Who Should be Co-Branding Credit Cards with American Express, Discover, MasterCard, and VISA?
Co-branded cards are credit cards sponsored by two parties, typically issued jointly by a retailer and a financial institution. Both retailers and...
“StatSocial Clusters” — Consumer and Household Segmentation with a Social Psychographic Twist
CLICK HERE TO SEE THE LIST, AND DESCRIPTIONS, OF ALL 100 OF OUR DIGITAL TRIBES. Is your target audience a Basketball Jones or Just A Jump To The...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
August in New York City is Hell. Where do New Yorkers want to escape to?
We StatSocial staffers, along with the remaining 8.5 million of our fellow New Yorkers, have found ourselves in near delirium as we nosedive into...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
StatSocial: To Know Your Influencers, Know Their Audiences
Influencer marketing, was the advertising and P.R. buzz-phrase of 2017. Here we are more than halfway through 2018 and the practice has only been...
MILLENNIALS 6: The Data Never Fibs.
As Peter Brady wrestled with a personality crisis, after being called “dull” at a party, he famously adopted different guises in his quest to be...
MILLENNIALS 5: What the Data Tells Us About the TV Habits of the Younger and Older Millennials.
Television’s “first Golden Age” was born of a desire to make the most of this technological miracle, and not squander it. We’ll avoid further...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....