StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Television Singin’.”
Digital Tribe Summary: Television Singin‘
This tribe lives way outside of the city, in distant suburbs and the country, and skews heavily female.
What unites them is a shared love for a number of TV’s many talent and singing competition programs.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Television Singin’
Men only account for a bit over ⅕ of this tribe’s members.
While the younger age brackets are under-indexed — those 18-24 make up only 11.7% of this bunch, which falls 0.34 times below the baseline — the 25 to 34 group is present to roughly the same degree as those over age 54. The latter group, however, is present to a degree exceeding the index by 1.25 times.
TV SHOWS — Television Singin’
‘The Voice‘ is a favorite show of 53.33% of this tribe’s members, ‘The X Factor’ for 33.86%, and ‘American Idol‘ for ‘20.58%.’
If this doesn’t already confirm for you where this tribe’s heads and hearts are at, the next section should certainly clarify things.
This expanded list of influencers is provided to illustrate just how deep down the road of televised talent competitions this group has traveled. It seems they can’t quite decide on which judge, competitor (victors and runners up alike) or host to throw the full weight of their love behind.
We promise you the list just keeps going on like this. Please let the record show that there are factions within this tribe dedicated to any number of people associated with this genre of programming.
Digging deeper into the stats beyond just the 10 brands listed above reveals a situation similar to the influencers list. Small factions within this tribe can be found dedicating themselves to a vast array of brands.
That said, the brand boasting the largest segment of customers here is Starbucks. 7.21% of this tribe’s members are loyal to the chain, and that is 1.38 times larger than the index.
29.65% of this tribe’s members are fans of country music. This percentage is 2.39 times larger than the U.S. average.
PERSONALITY TRAITS —Television Singin’
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.
This tribe averages in the 71.1st percentile for this trait.
— — — — — — —
We encourage you to reach out to us here.
More information on our data can be found here.
And the links below provide information on a variety of the solutions we provide:
To request a full-on demo, click here.