StatSocial Blog
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they...
5 Ways You Can Maximize First-Party Data with StatSocial Audience Data
Marketers today are sitting on a goldmine of first-party data—but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could...
Influencer Search: Will Drew Barrymore Drive ROI for Lululemon?
Influencer marketing is no longer the new kid in town. Influencer marketing has grown 2X since 2019, eclipsing $21 billion. Despite this growth, many influencer search platforms still serve up recommendations based on vanity metrics and preconceived notions instead of...
5 Ways to Measure The Impact Of Your Influencer Marketing Campaign
We talk about influencer marketing campaigns a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past decade and hit $16.4bn in 2022.But if you have ever run an influencer marketing campaign, you probably know how...
Unparalleled Brand Measurement Across Social & Influencer Audiences
Ever wonder how a specific group of individuals might perceive your brand? Especially after running a new social or influencer campaign, or receiving negative press? If so, conducting a brand measurement study might be in your future. Due to a lack of quality data,...
What’s the Difference Between Social Listening and Social Audience Insights?
When you think about where your target audience frequents most—odds are, social media comes top of mind. Social media usage is astounding. With 3.6 billion active users and an average of 2+ hours of usage a day, it’s an infinite pool of audience insights that...
Why The Best Influencer Marketing Strategies Include Social Audience Insights
The rise of influencers has given way to an abundance of tools and influencer marketing strategies. In 2022, the influencer market in the U.S. climbed to a record $16.4 billion as more marketers than ever leveraged influencer campaigns. The rise of TikTok over the...
Here’s Why StatSocial’s platform Is The Best Consumer Insights Tool For Agencies in 2024
In this blog, we explore: The Difference Between Social Listening and Social Audience InsightsA Closer Look at a Social Audience Insights PlatformWhy a Social Audience Insights Platform is the Best Consumer Insights Tool for Agencies3 Reasons Why StatSocial's platform...
How Marketers Can Conduct Influencer Marketing Attribution
Influencer marketing attribution allows marketers to measure the effectiveness of their influencer marketing campaigns and understand which influencers drove the best results. Attribution involves analyzing social behavior and purchase data to determine how much of an...
What Are Social Audience Insights & How To Take Action On Them
Social media has become an essential part of any successful marketing strategy, but understanding your target audience's behavior and preferences on these platforms can be a challenge. That's where social audience insights come in. By analyzing your audience's...
What are Social Panels & How to Create Them Using StatSocial
Social panels are a relatively new capability that combines the power of social audience insight tools and social listening. Used together, these tools allow marketing professionals to do some pretty powerful things. So what are social panels and should you start...
TikTok Insights: How to Take Action on Consumer Insights Across Millions of Active Users
Nearly half of Americans are currently engaging on TikTok with Gen Z making up over 40% of its users. While that may seem staggering, what’s even more staggering is the average user spends 95 minutes per day on the platform. So it’s not too surprising that marketers...