A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift

Sep 29, 2022 | Audience Intelligence, Earned Media & PR Measurement

Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer and earned media content across social platforms. Readers will discover how to calculate sales impact pre and post campaign, run highly targeted attribution surveys and deploy next generation brand lift studies.

Social audience data is the future for precise measurement and impact analysis of influencer and earned media campaigns. Want to learn more? Let’s connect!

Access more great reads on earned media attribution and brand lift:
The Next Generation of Brand Lift Studies
5 Ways to Measure Influencer Campaign Success
Here’s How to Accurately Measure the ROI of Earned Campaigns
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns



Revolutionize Your Audience Insights

Better understand the ‘why’ behind your customers’ buying decisions and the ‘how’ to reach new prospects.