Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience intelligence platform Silhouette.
The resulting insights are ready to be leveraged across our key use cases (insights, attribution, and activation). This is an unprecedented opportunity for B2B marketers to analyze more than 40 million business people, including the companies they work for, industries they work in, and job titles, all cross-referenced against Silhouette’s industry-leading insights.
To demonstrate the power of B2B audience data inside of Silhouette, we’ll be sharing a series of entries comparing the employees of tech giants Amazon, Apple, Google, and Microsoft. If you’d like to see similar insights on other B2B data-sets, please contact us.
Using Silhouette, we are able to analyze an audience through the lens of nearly 85K insights, many unique to StatSocial. Here, we are focused on preferred television shows.
We’ve learned which five TV programs rate most prominently among the employees of each company, by contrasting their TV viewing preferences with those of the average American consumer. The below infographic reports the results.
Four Amazon Prime streaming series — Emmy winners, ‘Transparent,’ ‘The Marvelous Miss Maisel,’ and ‘The Man in the High Castle,’ as well as ‘The Grand Tour‘ — rate highly among those who work for the service’s parent company. Viewers of ‘Transparent‘ are 11.10 times more likely to be found among this group than among the average American consumer audience.
Apple‘s employees also show preference for their own. Apple TV+‘s Jenifer Aniston and Reese Witherspoon starring, ‘The Morning Show,’ finds favor among the company’s employees to a degree that exceeds the baseline by 28.83 times.
The Google bunch are, in part, Trekkies/Trekkers, with ‘Star Trek: The Next Generation‘ rating as a favorite among their employees to a degree exceeding the U.S. average by 13.19 times.
Finally, the employees of Microsoft are viewers of the History network’s drama, ‘Knightfall’ (a fictionalized telling of the tale of 12th-to-14th century Catholic military order, Knights Templar), to a degree surpassing the baseline by 40.94 times.
How It Works
When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here.
Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here.
StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.