StatSocial Insights
The latest news, use cases, and insights from StatSocial
At Digital Commerce 360, our CEO writes about the realities, and necessity, of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global crisis doesn’t mean brands should freeze in place." The article speaks of the possibly forever altered world in which we...
StatSocial Digital Tribes - Beantown Ball
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic...
StatSocial Digital Tribes — Hip-Hop: For the Children
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic...
StatSocial Digital Tribes - Generation Y? Because We Like You!
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — That NASCAR Life
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Univision Collision
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Latte, NPR, & Brunch
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
Ranking: Do News Media Members Reach Democrats or Republicans?
Most members of the news media today also cultivate an online following across social media channels. StatSocial specalizes in analyzing online...
StatSocial Digital Tribes — Música de América Latina
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Rhythm and Hip Pop 2000
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Beam Me Up Before You Go-Go
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - Smiling Suburbanites
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - Cosmetically Colossal
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - True Blue Tube
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - No Apples in this Orchard
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - I’ve Been to the Year 2000
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Basketball Jones
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Who Teaches the Teachers?
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes-Dwelling on Dwellings
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - I Improve, Therefore I Am
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Bucolic Battle Royale
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Syncopate That 808
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - Reading is Fundamental
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes - Toughest Job You’ll Ever Love
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Genre Genies
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Country Sunday Warriors
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Do You Like Huey Lewis and the News?
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Do You Even Lift?
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Electric Youth
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Countrified Linksmen
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Beltway Buffs
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Comedy Connoisseurs
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Rural Roundball
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Another Woman’s Treasure
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes —Pretty Little Vampires
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Alternative Nation
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — Vive La Neoliberals
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
StatSocial Digital Tribes — A Bargain Around Every Corner
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense...
Week 5 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360
Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.” The article...
Week 4 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
Which states are most engaged with online COVID-19 discussions?
We return to this blog today to share more insights reported by StatSocial’s Crisis Insights service. This particular chart will be updated on a...
People engaging publicly online with COVID-19 news are generally more intellectual and imaginative…
We’ve been using this blog as a space for highlighting insights generated by StatSocial’s new Crisis Insights service. Built on StatSocial’s...
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s...
StatSocial’s New HQ — WTC1 NYC
One World Trade Center, StatSocial’s new home. You will find us on the 85th floor. 2019 was StatSocial’s biggest year to date, and we rang in 2020...
Music Genres + Brand Affinities — A StatSocial Exclusive
What StatSocial has done below is sift through tens of millions of online users, identifying those who are the most passionate fans of one of six...
Super Bowl LIV’s Ads: Tom Brady and Hulu are a Perfect Match (and We’ve Got the Stats to Prove It)
We at StatSocial were quite impressed with the Hulu commercial that aired during this past Sunday’s Super Bowl. If you don’t know, the ad featured...
#BrandBowl LIV: Which Advertisers Resonate with the Fans?
Winter is underway, and the new year along with it. As is custom during this time, the NFL is in the process of wrapping up its season. The playoffs...
YouTube Sensation Emma Chamberlain — Audience Deep Dive
In spring of 2017, a clever, restless, smart-alecky 16-year old high school student from San Bruno, California, started to upload videos to YouTube....
#SpotifyWrapped: A Deep Dive into Spotify’s Incredibly Valuable Earned Audience
Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who...
Compare & Contrast: #SmallBusinessSaturday vs. #CyberMonday Audiences
The weekend before last was the Thanksgiving holiday, and this is how StatSocial celebrates. We’ve utilized our considerable powers to analyze the...
The Top 10 Influencers who Should be in the #MacysParade
In honor of the holiday season, in general, as well as Thanksgiving and Black Friday, specifically, StatSocial brings you this seasonal treat. We...
Deep Dive: The North Face vs. Patagonia Customers
The competition between The North Face and Patagonia — the top two clothing brands dedicated to outfitting consumers for outdoor endurance sports,...
Stan Lee: Who Has Been Paying Their Respects on Social Media?
Stan Lee in the 70s, flanked by fans dressed in costumes and/or in leisure suits EXCELSIOR! We lost a true American original this week. The great...
50 Podcasts Gillette Should Be Sponsoring
Harry’s & Dollar Shave Club have dominated podcast advertising for years. Gillette has taken notice and is fighting back by investing in the...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Side-by-Side: Who watched ‘The Lion King’ & ‘Toy Story 4’?
Below we’ll be looking at two of the year’s biggest films, both products of the unstoppable, quality family entertainment behemoth that is the Walt...
Brand Psychology — General Mills Cereals with the Most Adventurous Customers
While we grown-ups may enjoy turbo-charging our mornings with a stiff cup of bitter, bracing coffee, a crunchy and cool bowl of cereal gets the...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with insights unique to StatSocial. Please...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Customer Comparison: Whataburger vs. Chick-fil-A
StatSocial has executed a side-by-side analysis of the customers of two fast food chains regarded in our nation’s south as longtime rivals. One is...
U.S. Airlines’ Customers’ Top Travel Destinations — by StatSocial
StatSocial analyzed the most loyal customers of America’s largest airlines and identified which travel destinations they are most likely to visit,...
Taco Bell’s Hungry Digital Tribes — StatSocial Exclusive
Here, at this fine fast food eatery, we can see evidence of the Digital Tribes Generation Skate, You Can’t Improve Perfection Sweetie, Whatever...
Big Data Says: Coachella Should (Possibly) Book These Acts
StatSocial looked at the super fans of Coachella 2019’s brand sponsors — and identified the musical acts they favor most. Ariana Grande onstage in...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights...
Trump’s Twitter Audience — Are They All Conservatives?
President Donald J. Trump — in animatronic form — addresses assembled tourists, and those who have preceded him as commander-in-chief (the latter...
Product Placement Recommendations: Bill & Ted III
“Want a Twinkie, Genghis Khan?” — Ted Logan “The world is about to get a lot more excellent.” It is getting to be rather routine to see sequels to...
Customer Personality Profile: The Most Adventurous Cookie Buyers
Do you consider the personality traits of your customers? Who here doesn’t like cookies (or, for our British readers, biscuits)? Inconceivable...
Social Media Audience Deep Dive: Verizon Wireless
We’ve not done a “Deep Dive” on the blog in a while. The term here is a bit of a misnomer, of course, as even though we will be looking at a variety...
“Digital Tribes” — Consumer Segmentation with a Social Psychographic Twist
CLICK HERE TO SEE THE LIST, AND DESCRIPTIONS, OF ALL 100 OF OUR DIGITAL TRIBES. Is your target audience a Basketball Jones or Just A Jump To The...
‘The Walking Dead’ Fans’ Favorite Snack Brands
They’re really lovely once you get to know them. Don’t believe the hype. If you do go over to one of their lofts for a snack party, though, you may...
The Coffee Brands with the Most Adventurous Customers
This here StatSocial blog exists to engage and entertain both those who come here with fire and purpose, and those who find themselves merely...
Brains & Brews: The Beers Whose Fans Most Love ‘The Walking Dead’
This time around we’re applying the StatSocial audience analysis tool to mythology, media, and libations about which we all can be excited. Simply,...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us
The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most
For their Super Bowl commercial this year, Stella Artois has resuscitated a pair of fictional embodiments of two major cities’ ethos. One is The...
Do NFL Fans Prefer Coke or Pepsi?
Hometown pride, perhaps, finds the Falcons’ fans most partial to Coke. Buffalo Bills’ enthusiasts, on the other hand, exhibit the strongest fondness...
Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019
The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...
NFL Fans and Their Favorite Credit Cards
The Giants and Mastercard are a match made in heaven. Visa fares best with 49ers fans. And lots of Falcon fans prefer Discover Card. Learn more...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Which NFL team’s fans will be “Going to Disney World”?
Super Bowl LIII is right around the corner. Until that winter holiday arrives, our series of entries looking at the social media audiences of each...
The Cowboys have the NFL’s friendliest fans. Where does your team rank?
Super Bowl LIII is approaching quickly, and we are continuing with our series of entries looking at the social media audiences of each NFL team from...
Do NFL fans prefer Ford or Chevy?
StatSocial stack ranked the preferences of every NFL team’s fans — and the results may surprise you. In anticipation of Super Bowl LIII, this entry...
The Political Leanings of Every NFL Team’s Fans
Not to make it about politics, but… Well, it seems we are going to make it about politics. But THEY did it first! Who are “they,” you ask? In this...
Holiday Shopping Influencer Marketing: Bloomingdale’s
Confronted by the presence of Ms. McCartney, Stanley Kowalski exhibits uncharacteristic restraint. There’s something he so badly wants to scream...
Holiday Shopping Influencer Marketing: Walmart
26.76% of Walmart’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Target
26.46% of Target’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Saks Fifth Avenue
Posh tries to crowd Bobbi Brown out of the frame, but truthfully the majesty of Saks itself draws the eye from anything in front of it. 22.74% of...
Holiday Shopping Influencer Marketing: Sears
There’s more for your life at Sears. You can get a pair Toughskins jeans, in “husky” if need be, and you just might find Katy Perry and Britney...
Holiday Shopping Influencer Marketing: Neiman Marcus
4.91% of Neiman Marcus’ top customers are fans of Gwyneth Paltrow (Click through here to check out the introductory entry to this series, and be...
Holiday Shopping Influencer Marketing: Etsy
Grace Bonney and Coco Rocha are Etsying the heck out of things in anticipation of the season. 4.02% of Etsy’s top customers are fans of Grace Bonney...
Holiday Shopping Influencer Marketing: Kmart
J.Lo would prefer you not let the substantial size of her Santa hat make you think she’s forgotten from where she came. She is, and will always...
Holiday Shopping Influencer Marketing: Kohl’s
The favorite influencers of the Kohl’s chain’s most dedicated customers get into the spirit of the season. In keeping with that spirit, it would...
Holiday Shopping Influencer Marketing: Kroger
4.18% of Kroger’s top customers are fans of Bobby Flay (Click through here to check out the introductory entry to this series, and be walked through...
Holiday Shopping Influencer Marketing: Costco
6.72% of Costco’s top customers are fans of Jamie Oliver (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Macy’s
25.61% of Macy’s top customers are fans of Lady Gaga (Click through here to check out the introductory entry to this series, and be walked through...
Holiday Shopping Influencer Marketing: Nordstrom
8.24% of Nordstrom’s top customers are fans of Tory Burch (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Home Depot
Bob Vila chills among the Christmas decorations on offer at The Home Depot, a store where — anytime he enters, anywhere on Earth — he is mobbed by...
Holiday Shopping Influencer Marketing: eBay
Do you know for certain that the eBay corporate campus doesn’t feature a Christmas tree in the shape of Godzilla? Do you know for certain that Tim...