StatSocial’s Top-25 College Football Teams Analysis — Democrat vs. Republican Fanbases

Oct 26, 2020 | Insights

It is suggested that one discuss neither politics nor football when in mixed company. Actually, we’re not so certain about the second of those. Nonetheless, as it is the season for each, we will be discussing both (or, at least we’ll be inviting you to peruse our results and initiate your own discussions).

Using StatSocial‘s patented audience intelligence platform, Silhouette, we developed the list below. Following up from our chart, showing the political leanings of each NFL team’s fanbase, we now present the same straightforward right/left breakdown for college football’s top-25 teams.

Below the chart you’ll find a quick explanation of how Silhouette does what it does. We’ll add here that this is intended to only be a taste. We have the data and the capabilities to provide a vastly more nuanced and complex breakdown of the political opinions (not to mention, interests, media preferences, brand affinities, personality traits, and Digital Tribes) to be found within each of the below audiences. But for now…

StatSocial's Top 25 College Football Teams - Democrat vs Republican Fan Bases - Democrats vs Republicans

How StatSocial Works


When trying to convey the depth, breadth, and scale of StatSocial’s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions.

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Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions.

The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media.

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StatSocial’s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial’s insights available everywhere you access audience data.

We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them.

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