StatSocial Insights
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including...
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come...
4 Market Research Methods You Should Know And Try
When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase market...
Cookies Are Expiring, But One-to-One Experiences Don’t Have To
Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a...
National Pet Day: The Top Pet Influencers + Insights
April 11th is National Pet Day, a day to recognize our furry friends and give them some extra love. And even though we don’t need an excuse to spoil our animals, it’s a fun day we can all get behind. We wish you could get the day off to spend with your pet, but we...
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part blog series, we’re taking a look at how the pharmaceutical industry adapted to these unexpected changes and evolved into...
The Impact of Influencer Marketing on March Madness
March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their...
Why You Should Consider YouTube For Your Influencer Marketing Program
With over 1.9 billion monthly users, YouTube has become the second most popular social media platform today. With its increasing popularity, many businesses have turned to YouTube to promote their products and partner with influencers to engage with customers to drive...
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to...
How To Decrease Confirmation Bias in Market Research
As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to their life and family stage. But the fact is, those assumptions can bias how we go about conducting research. A good...
The Limitations of Social Listening For Influencer Marketing
According to the Digital Marketing Institute, nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should be no surprise that the influencer marketing industry is rapidly expanding and set to eclipse $13 billion in revenue...
5 Key Tactics to Identify Your Brand’s Most Impactful Influencers
When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers look at things like follower count and the influencer’s overall popularity. On the surface, these seem like good...
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